Certificate course in Digital Marketing

10-10-2017    10-11-2017

10:00    12:00

Opposite Total Filling Station, Kashim Ibrahim Road, Makurdi, Makurdi,Nigeria


Course Description

A beginner, business owner or professional digital marketer looking to upgrade their skill, would discover through this course an in-depth understanding of how to effectively strategize and carry out powerful digital marketing campaigns that convert to sales. Website owners will be able to increase their website traffic and generate sales leads and business owners and brands will be able to build up their email lists. You will learn how to start a profitable online or eCommerce business and turn it into a sustainable money making venture and will know how to scale and automate it, so it earns you revenue every month automatically. You will be equipped with knowledge and expertise about the key concepts of digital marketing. You will be able to provide insightful advice on strategic marketing and use relevant data to influence decisions. This course will also give you the required skills you need to stand out while applying for senior marketing management positions in any sector. Positions which includes Senior Digital Marketing Strategist, Senior Brand Manager, Senior Product Development

Prerequisites and Requirements

A laptop Internet Access

Course Modules or Learning Program or Learning Structure:

  • 1. Marketing Fundamentals
  • 2. Market Research
  • 3. Wordpress
  • 4. Email Marketing
  • 5. Copywriting Training
  • 6. SEO (Search Engine Optimization)
  • 7. YouTube Marketing
  • 8. Facebook Marketing
  • 9. Twitter Marketing
  • 10. Google Adwords 11. Google Analytics 12. Affiliate Marketing

    1. Marketing Fundamentals

    All the essentials of marketing techniques

    2. Market Research

    An in-depth understanding of marketing research

    3. Wordpress

    4. Email Marketing

    5. Copywriting Training

    6. SEO (Search Engine Optimization)

    7. YouTube Marketing

    8. Facebook Marketing

    9. Twitter Marketing

    10. Google Adwords 11. Google Analytics 12. Affiliate Marketing

# Cert. Level Description Qualifications
3 Level 3 Digital Marketing graduates at this level will have theoretical and practical knowledge and skills for work and/or further learning. Certificate II